updated 21 Aug 2014, 01:01
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Wed, Mar 19, 2014
Urban, The Straits Times
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Pharrell for Uniqlo
by Leslie Kay Lim

American musician Pharrell Williams has come on board as a collaborator and spokesman for Japanese fast-fashion giant Uniqlo's UT line's spring/summer 2014 collection.

The musician is friends with the UT line's creative director, Japanese street-style icon and Bape founder Nigo.

The collection, which will feature more than 30 themes, will include a collaboration line with the musician's "i am OTHER" creative collective and consist of men's and women's T-shirts and caps.

Williams will also appear in campaign images and a commercial featuring one of his new songs.

The commercial and an exclusive interview will be available for viewing on next month.

The spring/summer 2014 UT collection will be available in Singapore in early May.

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