Shiseido has announced that former Miss Korea Lee Honey will serve as the brand's muse in Korea for 2014. According to the brand, the reason they chose Lee is because her healthy glow and dewy complexion suits Shiseido's brand image.

Lee Honey graduated from the prestigious Korea University. She first appeared in the public eye when she won Miss Korea and subsequently secured the 4th place of Miss Universe. Then she stepped into the acting world by appearing in various drama, films and musicals.

Lee has finished shooting the first ad visuals for the brand. Look out for her pretty mug in promo shots and photo shoots when you're in South Korea!

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