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updated 14 Nov 2013, 07:17
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Wed, Nov 13, 2013
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La Mer The Treatment Lotion, $165
by Eugene Quek

If, like us, you're engaged in year-end restocking of your vanity chest, consider treating yourself to prestige brand La Mer's posh new Treatment Lotion.

Boasting a silky, supremely soft consistency, clinical tests show that the Lotion resulted in a pretty impressive 75 per cent instant increase in skin's hydration. And no wonder, too: The formula is an alchemical broth of 73 sea minerals and a new hero ingredient Scenedesmus, a precious algae gleaned from the desert that is said to possess the ability to lie dormant in its arid environment for years before bursting into life at the first sign of rain.

The press copy compares this product to "liquid energy", an arresting analogy that alludes to its infusion of the brand's legendary Miracle Broth, an amino acid-rich ingredient made from lovingly harvested and fermented kelp, rare algae and semi-precious stones such as tourmaline.

La Mer says that the Lotion drives nutrients into your skin, hydrating and prepping it for optimal absorption of your serums and moisturisers. Use twice daily, patting a few drops into your face and neck after cleansing and toning. Follow with your usual skincare regime.

La Mer The Treatment Lotion, $165 for 150ml, is available at La Mer counters. For more information, visit www.lamer.com.sg and follow the brand on Facebook.

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