Singapore - Digital Fashion Week 2013 (DFW) ended on Monday, and the fashion season for this year drew to a close.

After the glitzy Fide Fashion Week, DFW felt almost homely.

Still, there was much to admire about it. I applaud the festival for giving local designers an international platform to showcase their talents.

The DFW catwalk presentations were shown on major social networking platforms instantly. This, for me, is the future of fashion.

Live presentations have their merits: You get to show off your latest outfit, there's lots of air-kissing, booze is usually available and you get to throw shade at anybody present (especially those in the front row) - all in the name of "good-natured" fun.

But do you really get to see the clothes?

With the presentations online, you can see them up close and still diss those in the front row.

So what did the world potentially learn about the Singapore fashion scene by watching the shows at Digital Fashion Week?

For one, we worship our glamazons.

When Brit supermodel Naomi Campbell agreed to make an appearance, it was like the fashion messiah had arrived (at a press conference, I came close enough for her to throw a phone at me and relished it, so I'm not immune to adulating).

Campbell was a heavenly sight, even though the yellow Zenchi dress she wore on the runway reminded me of a duckling souffle.

It was a coup for the local fashion scene, especially when she revealed that part of the reason she accepted the gig in Singapore was to discuss the local version of The Face. She is an executive producer of the hit modelling reality TV series.

Another impression we might give is that high street labels love us. Topshop showed the season's edits of its Christmas collection curated by one of the UK's top stylists, Siobhan Lyons.

The look is sparkly, shiny and slim.

Lasting impression

And the most lasting impression I hope the world gets is that there is design talent in Singapore.

Although he is a friend and I might be biased, I truly believe Max Tan's collection is a feast for the eyes, a mash of menswear, womenswear and monochromatic drama.

So yay, Team Singapore!

But some fashion people were unhappy about DFW. I heard through the grapevine that human limitation might be the problem.

Post-show photos took three days to come in, organisers did not fulfil some promises and some were uncontactable.

But it's only the second year, so there were teething problems. Let's hope they are resolved by next year.

I love the idea of DFW. It's about embracing the future, but maybe something as simple as common sense could be the key to its success.

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