After 10 fashion seasons, Victoria Beckham, the brand, has become a full-fledged ready-to-wear label, incorporating denim, accessories - luxurious and minimal handbags and clutches and one of her signature staples, big sunglasses - and for the past three seasons, the Victoria by Victoria Beckham line.

"When I did my first presentation, I didn't have really expensive hair and make-up. I didn't have a stylist; it was very different from what it is now," Victoria Beckham says. "But I really wanted to do this the right way, and it seems to have worked. I think as a brand, what we've done so well in such a short space of time is create a very strong signature and that's what's quite remarkable."

She adds: "But I'm constantly trying to evolve and better myself. I'm never going to sit back and become relaxed."

She has launched e-commerce in the United States and Britain, with plans to branch out into other global markets.

"Asia is really important to me," says the designer. "Women in Asia really understand fashion and they're not afraid to express themselves. And I love that."

This year marks her first big push into Asia, with several trips to meet buyers in the pipeline. In Singapore, the Victoria Beckham line is stocked at Club 21, while Envie de Pois carries the Victoria by Victoria Beckham collection.

Beckham is completely hands-on with her lines and her primary goal is to give women that famous Girl Power she touted so long ago with her all-girl band, the Spice Girls.

"I want to make women feel good about themselves, to feel confident and sexy. That's why I do what I do," she enthuses.

"I pull in the right people who can advise me, tell me about the best factories that I have to work with and help me out with the technical side of things. Now I have a business with all these categories.

None of them is licensed. I own everything with my husband, David, and with Simon Fuller."

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