Fans of online shopping will get a chance to physically buy stuff from their favourite blog shops, instead of doing so online.

More than 100 blog shops will be taking part in the Blog Shop Festival 2013 today at St James Power Station from 1pm to 7pm.

Organiser Kent Teo, 28, from For Flea Sake,which organises flea markets, promises a party atmosphere with the popular DJ Flash providing music throughout the day and hourly giveaways of vouchers and goodie bags from participating blog shops.

The grand prize is a yearlong membership at St James Power Station.

Blog shops which will be setting up stalls include Oh My Smoothies, Dressy Loft and Rugs & Racks.

Well-known bloggers will also be participating, selling either items from their blog shops or their own "pre-loved", or second-hand, clothing.

Among them are lifestyle and fashion bloggers Chrysan Lee, Erica Lim, Chloe Choo and Mae Tan.

Followers of their blogs can meet and take photos with them at their booths.

"I'm very excited about the event, and to meet new people," said Miss Lee, 18.

She added that her items would not be going at high rates.

"My aim is not to just make profit," she said.

"The event is for people to enjoy buying and selling clothing at cheap prices, and that's what I want to do."

She said that none of the items she is selling will be above $10.

She joked that while she will be taking one luggage filled with clothes to sell at the event, she will also be toting two other empty ones to carry the clothes she plans to buy from others.

Miss Choo, 20, said she was excited because she has "a mountain of clothes to sell".

"I'm also looking forward to meeting my followers in person," she said.

Miss Lim, 19, said: "I quite like the whole idea of all the different blog shops coming together!

"If I were a shopper, I'd be thrilled to attend this event."

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