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Search is on for S'pore's best fashion photographers

Singapore - Harper's BAZAAR, a publication by SPH Magazines, has teamed up with ION Orchard to discover Singapore’s crème de la crème of aspiring fashion photographers. Call for entries for the Harper's BAZAAR & ION Orchard Photography Awards 2013 has commenced, and will close on May 8.

Into its fourth year, the Photography Awards celebrate different aspects of fashion.

This time, it is looking for photographers who can capture the essence of Singapore’s heritage and culture while incorporating fashion, lifestyle and the arts.

Participating photographers must be living in Singapore and must not be working for a fashion magazine. Three to five images are required for submission, accompanied with a 200 to 300-word description of how ION Orchard has inspired their shoot thematically.

The photographs will be judged based on their relevance to Singapore as well as other aspects such as composition, creativity and effective visual use of location. Judges this year includes Kenneth Goh, Harper’s BAZAAR’s Creative Director for Fashion and Beauty, Publishing Director Bridget Hope, plus style mavens in international fashion.

The winning photographers will stand to win the following prizes:
1st Prize: An exotic 5D/4N full-package stay for two in a Spa Pool Villa at Hilton Shillim Estate Retreat & Spa, India (worth over S$6,000), a Balmain Watch Elegance (worth $1,400) and $2,000 ION Orchard shopping vouchers.

2nd prize: A relaxing 4D/3N full package stay for two in the King Ocean Suite at Hilton Pattaya, Thailand (worth over S$6,000), a Balmain Watch Elegance (worth $1,120) and $1,000 ION Orchard shopping vouchers.

The Brief

It’s all about Singapore! What makes us “Uniquely Singapore?” How do you capture the essence of Singapore’s heritage and culture, while still incorporating the beauty of its fashion, lifestyle and the arts? You could be inspired by the coffee shops at Katong, the night lights of Chinatown or the nightlife at Clarke Quay.

Entry submission

Please submit a 200- to 300-word description of how ION Orchard has inspired your shoot thematically along with three to five digital images—strictly. The competition is open to all amateur or emerging professional photographers currently residing in Singapore and not currently working for a nationwide publication. The winner will be judged on his or her creativity, originality, effort and ability to produce work that is on par with the standards of Harper’s BAZAAR. Images must NOT be shot at any other shopping mall or any identifiable commercial landmark that would be of conflict to ION Orchard.

The Judging Criteria

1. Relevance to Singapore/fashion/ arts/architecture/culture
2. Composition/arrangement (Use of the best angle and well-placed subject matter) 3. Focus/Sharpness (Is the central object in the photo in focus? Or is it an intentional effect to enhance the image artistically?)
4. Use of lighting (Wherever natural lighting has been utilised, has the photographer used it to his/her advantage?)
5. Originality/creativity (Does the photo demonstrate originality and creative thought?)
6. Effective visual use of the location
7. Inspiration of ION Orchard in the photos and in the descriptions
To Enter

E-mail your entries to [email protected] with Harper’s BAZAAR and ION Orchard Photography Awards 2013 Application as the subject title. Please state your name, address, and contact number. Entries exceeding 2MB are to be compressed and sent with a downloadable link. A 200- to 300-word description can be included in the e-mail or saved in a separate word document. Terms and Conditions

Harper’s BAZAAR reserves all rights to the images submitted for this competition. The closing date for submissions is 8 May, 2013. Please e-mail any enquiries about the Photography Awards to [email protected].

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