AT 18, she was deemed beautiful enough to be crowned Miss Malaysia World in 2003.

Today, at only 26, Ms Leng Yein has undergone almost 10 cosmetic procedures - including a nose job, adding dimples and enhancing her breasts - to improve her looks.

And she has caused a stir on both sides of the Causeway by raving about her procedures and posting pre- and post-surgery pictures on her Facebook page, which has 110,000-plus fans.

Her posts have been polarising, with young women looking to her as their go-to cosmetic surgery agony aunt.

But some parents worry that she is the wrong role model for young, impressionable females.

A 21-year-old undergrad here, who wanted to be known only as Wendy, said: "I've been thinking of making my nose narrower and sharper since I was teased in secondary school.

"She not only posts pictures of her face just after surgery for us to see, but also says that it's painful but she can tolerate it.

"I admire her. I want to be like her - dare to change what I'm not satisfied with myself, regardless of the pain."

Though her parents are against the idea, Wendy is considering a trip to South Korea to have her nose done.

She said: "I want to do what I feel will make me happy, like her (Ms Leng)."

But Madam Lorna Neo, 44, a secretary and mother of two daughters aged 18 and 19, felt that it was "terrible" that young women are looking up to Ms Leng.

"She has gone through so many surgical procedures that she no longer looks like the person she was born as. I definitely don't want my daughters to think what she's doing is okay," she added.

Mrs Julianne Lee, a 50-year-old housewife, said: "She may say she's happy and confident, but what's the use of being happy with something that is not natural, that didn't originally belong on her?"

The mother of two - her son, 25, is a model and daughter, 19, a student - was also concerned about botched procedures, asking: "What happens when the surgery goes wrong?"

Ms Leng, who now owns a boutique, a fashion accessories shop, a nail and beauty salon, a tattoo parlour and a restaurant in Kuala Lumpur, Malaysia, was 21 when she first had cosmetic surgery - a nose job - in 2006.

But she had been thinking of going under the knife since 2003. That year was notable for two things - she won the Miss Pahang and Miss Malaysia World titles, and her boyfriend dumped her for another woman.

Left her for prettier girl

Ms Leng, who got married in October last year, told The New Paper in Singapore recently: "When my first love left me for a prettier girl, I thought... just because she's hot, you left me. One day, I want to be hotter than her."

But her first procedure, done in Beijing, China, which saw an implant inserted up the length of her nose, was botched.

She noticed that the implant was shiny in photographs as it overstretched the skin on her nose, but she did not correct it until much later.

Since then, Ms Leng has had five other procedures and a few more corrective ones done. With each procedure, she gets a shot of self-confidence, she said.

But she sparked controversy when she came out about her plastic beauty earlier this year. It was reported in the media, and her supporters thanked her on her blog and her Facebook page for leading the way in making plastic surgery less taboo.

On her blog, reader Li Lin wrote: "Leng Yein jie jie (Mandarin for sister), I am proud of you! You dare to show what's in you, what's with you and what's about you.

"You taught me on how to love myself, too. I really admire you, your courage,the way you live and almost everything."

But one of Ms Leng's detractors criticised her for her openness.

He wrote: "She is shameless... bold and is probably the only celebrity (in) Malaysia (who has gone) public (about her) multiple plastic surgeries."

Others rubbished her blog posts and called her "disgusting" and "plastic".

Ms Leng told TNP that she is proud of herself and has no regrets.

She described how her friends had insisted their features were "original" even after she noticed their sharper jawline and other facial changes.

She said she did not want to deny her plastic surgery journey as she did not want to be like her friends.

She feels that if they had been open about their surgery and advised her on which clinics and doctors to go to and what risks she would be facing, she would not have made the mistake of having her first procedure done in Beijing.

She said this is the reason she advises young women now - so they can make informed choices on where to get plastic surgery done.

And she will not let the opinions of others bring her down, saying: "Haters will hate everything they can find about me."

As for her extensive plastic surgery, she said: "I don't care whether it's natural beauty or not.

"When you curl your hair and perm your hair, (it's) also not natural. Like push-up bras, that's not natural. Instead of putting silicone inside, you just put it outside."

Asked whether she felt plastic surgery was for everyone, Ms Leng said: "Big, small eyes, square face, sharp face, thick lips, thin lips, it is all beautiful...

"If you think that your beauty can win you a prize (at a beauty pageant), don't do anything." But she added that those who choose not to go under the knife should not be jealous of others who opt for cosmetic enhancement.

This article was first published in The New Paper.