While fashion purists may argue bloggers already have too much power in the fashion world, a series of shoes designed by some of the most prominent online trendsetters will go on sale November 22.
Bloggers including Susie Lau of Style Bubble, Style Salvage's Steve Salter, Leandra Medine of the Man Repeller, and Face Hunter's Yvan Rodic have collaborated with footwear producer Six London and website Farfetch.com to each create an "ultimate shoe."
The range includes chukka boots, fluorescent wedges and stilettos, with prices ranging from $328 to $608, and will be available for purchase online from international designer retailer Farfetch.com and Six London's website.
This isn't the first time the realms of blogging and design have collided, and it's a phenomenon which appears to be becoming increasingly popular.
Leandra Medine, who created a chunky blue and red shoe boot for Six London, has also collaborated with Miami-based brand Del Toro on a limited-edition smoking slipper which will be available on the brand's website early December.
Meanwhile, footwear retailer Shoedazzle.com has teamed up with celebrity blogger Perez Hilton, who also writes about style on his CocoPerez blog.
Hilton has come up with a studded platform shoe and a unisex sneaker to raise money for the Gay, Lesbian & Straight Education Network as part of the monthly ShoeDazzle Cares charity program.
The styles retail at $40 and are available now until the end of November at Shoedazzle.com.