Many women go through the same hair routines every day, but they may be unwittingly reinforcing the cycle of unhealthy hair.

According to Pantene, weakened damaged hair is a sign of a deeper underlying hair problem - the cycle of unhealthy hair.

Continual exposure to external aggressors without proper treatment only perpetuates poor hair health. This externalizes in the everyday signs that are all too familiar: damaged hair with split ends; rough tangled hair; weakened hair with easy breakage; and flat dull hair.

Inspired by this insight, Pantene started to delve deeper into the cycle of unhealthy hair and how hair health can be restored - through the use of the right haircare treatments.

And from there, two recent additions to the Pantene Nature Care series - Nature Care Intensive Penetrating Treatment and Nature Care Leave On Crème - were born.

The Cycle of Unhealthy Hair Exposed

Rather than conceive of unhealthy hair as a linear cause and effect mechanism, Pantene has found that poor hair health is actually a sign of a recurring cycle of problematic issues - from damage and split ends to rough tangles and flat dull hair.

Without addressing the root of the issue with proper haircare treatment, hair continues to face its recurring nightmares and overtime, hair health deteriorates.

"With its various symptoms of lack of resilience, dullness, tangles and split ends, weakened hair is a common frustration amongst women, who may not realize that this stems from being trapped in the cycle of unhealthy hair. Without proper direct intervention in the form of an intensive rinse-off treatment and leave-on treatment that give hair a protective layer in between washes, poor hair health will continually be perpetuated and reinforced," said Girish Giovanni, Hair Care Scientific Communications Specialist, P&G Beauty & Grooming.

The Key to Breaking Out: Introducing Nature Care Intensive Penetrating Treatment and Nature Care Leave On Crème

To combat the cycle of unhealthy hair, Pantene has combined the power of its signature Pro-V technology with Cassia to create Nature Care Intensive Penetrating Treatment and Nature Care Leave On Crème - two of Pantene's latest specialized haircare treatments designed to offer greater protection for your tresses.

Containing a rich concentrate of conditioning ingredients, the Pantene Nature Care Intensive Penetrating Treatment is a rinse-off treatment that forms an artificial layer that mimics hair's natural protective layer that gets easily damaged. Infused with nature's goodness, its highly concentrated formula penetrates into the hair, creating resilience and fullness.

Another option to repair hair in poor health is Pantene Nature Care Leave On Crème, a rich cream that gives an additional protective coat to your hair and a light conditioning any time your hair needs an extra dose of moisturization - even when you are on the go.

Starting with the strengthening of weakened hair strands, Pantene's latest treatments restore hair health to resilience and strength, providing hair with an all-day bounce.

Healthy Ever After: Fulfilling the Promise of Healthy Hair in 14 Days

Used together as a holistic system, Nature Care Intensive Penetrating Treatment and Nature Care Leave On Crème work in tandem to enhance each step of the regimen so hair feels resilient and full.

The result? In just fourteen days, hair receives 50 per cent more conditioning agents, an important step towards achieving healthy hair that is resilient and shiny.1 The Nature Care regimen also leaves hair ten times stronger against combing damage and reduces the amount of hair fall due to breakage2.

In addition to Nature Care Intensive Penetrating Treatment and Nature Care Leave On Crème, Pantene has also introduced an upgraded version of the weekly Intensive Treatment Jars from its established boutiques - Total Damage Care Intensive Treatment, Hair Fall Control Intensive Treatment and Smooth & Silky Intensive Treatment - that provide women with the reinforcement needed to break out of the cycle of unhealthy hair.

Containing an improved formulation and featuring a brand new look, each daily deep treatment product contains the powerful Pantene Recharging Fluid Pro-V Formula exclusive to Pantene, and is powered by conditioning ingredients that work within the overall formula to address the toughest hair issues - split ends, hair fall due to easy breakage and rough tangled hair.

Cycle of unhealthy hair? Bid adieu with Pantene today!

Availability & Pricing

Pantene Nature Care Intensive Penetrating Treatment and Nature Care Leave On Crème are available at all leading supermarkets and pharmacies.

Pantene Nature Care Intensive Penetrating Treatment [S$8.95]

Pantene Nature Care Leave On Crème [S$9.70]