IT LOOKS golden delicious but you can't bite into it. This is one apple that's only to be admired, which you can "see no touch"!

The iconic New York brand DKNY has partnered with celebrity jeweller Martin Katz to create the world's first million-dollar fragrance bottle. The shape? You guessed it - an apple.

The launch of the DKNY Golden Delicious fragrance in Kuala Lumpur recently was a prestigious affair with two security guards guarding the world's first million-dollar fragrance bottle and men in black hovering around mysteriously.

Bringing to life the rich and sparkling aroma of the new DKNY Golden Delicious Eau de Parfum is the apple-shaped flacon (the size of the 100ml bottle) adorned with rare jewels which made its first stop in Malaysia and is now still travelling across the globe to Mexico, Brussels, Netherlands, Germany, Britain, Taiwan, Israel, Singapore, Spain, Switzerland and Dubai.

It will make its final stop in Los Angeles on DKNY's Facebook page in October where the bottle will be sold for charity.

The brand is raising awareness for the global fight against hunger and the net proceeds from the sale of this million dollar DKNY "apple" will go towards Action Against Hunger, a global humanitarian organisation committed to ending world hunger.

The DKNY Golden Delicious Million Dollar fragrance bottle is carved from polished 14 carat yellow and white gold and features 2,700 round brilliant white diamonds weighing 15.17 carats, 183 golden yellow sapphires weighing 2.28 carats in a micro pave setting in 14 carat white gold making up the Manhattan skyline that is so iconic to the DKNY brand.

A 2.43 carat flawless vivid yellow canary diamond adorns the cap of the bottle alongside a DKNY Golden Delicious diamond oval logo.

The Apple sits upon a majestic base comprising two layers of clear glass between which the gold continents of the earth are set with precious gemstones indigenous to each country.

Some of the magnificent jewels on this perfume bottle include an elaborate 1.65 carat turquoise paraiba tourmaline from Brazil, a 7.18 carat oval cabochon sapphire from Sri Lanka, 15 brilliant vivid pink diamonds from Australia weighing a total of 1.28 carats, a stunning 3.07 carat oval cut ruby and a whopping 4.03 carat pear-shaped rose cut diamond.

Katz, whose glittery designs regularly grace the red carpet, hand-placed each stone in a pattern to mimic the New York city skyline. It took about 1,500 hours to complete the process, making this "apple" the most regal in the DKNY Delicious Collection.

The DKNY Golden Delicious fragrance for women is regarded as "the most seductive apple of all". The scent is embraces a radiant modern spirit with the contrast of glistening florals. The top notes are orange flower water, sparkling mirabelle and signature golden delicious apple. The middle notes are white rose, casablanca lily, vanilla orchid and muget. The base notes are a sensual blend of musk, sandalwood and teakwood.

The bottle is a gold transformation of the iconic Be Delicious bottle and its clear glass reveals "the gold-tinted juice".