Saggy skin can be a source of frustration for men too. Think double chins, and you get the idea.

Although the average man’s skin contains more collagen than a woman's, excess localised fatty deposits can cause skin to slacken, resulting in an older-looking appearance.

For men who fear losing skin firmness, Lierac Homme’s latest addition, Firming Lift Anti-Double Chin Cream, works to give a “muscle-rebuilding” effect, and also reduces the appearance of a double chin.

It draws inspiration from advanced cosmetics surgery technology such as liposuction and face lifting, but uses active botanical ingredients such as cactus extracts and glycerin of natural origins.

Rye extract also aids in stimulating the synthesis of new collagen fibres to build up skin's architecture.

In addition, the cream contains SKINPOWERS, a complex that contains five minerals - iron, magnesium, copper, zinc and manganese to balance and optimise the natural functioning of the skin.

Oat Sugar Extract, a tensing agent further gives the instant "lift" to skin.

How to use:

Apply once a day onto chin and neck region with lifting actions using hands on cleansed face and neck. Best used along with Lierac Homme range.

Lierac Homme Anti-Double Chin Cream 40ml retails for S$68 and is available at all  major department stores and pharmacies.