KUALA LUMPUR: Supermodel Amber Chia's son Ashton Wong Jian Way is only a mere three weeks old, but the talent scouts have come a-calling.

His parents have negotiated a deal for Ashton to be the model in an advertising campaign for a milk bottle company.

Ashton will "start work" when he turns three months old for a print ad.

The baby, born in a private hospital here on Sept 27, is a natural and loves to pose.

Whenever there are visitors, he will open his eyes widely and smile, said Chia.

"It's so easy to take care of him. He only cries when he's hungry.

"He likes to spend most of his time sleeping or observing the surroundings," she said at her home off Jalan Klang Lama here

Now, who does Ashton look like?

He's got a good mix of genes from both parents.

While his features resemble those of his dad, he's got a pointy chin, long legs and arms like his model mum.